Underwater Connection joins Diventures!
On February 20, 2023, we announced that Underwater Connection is now part of Diventures, the nation's largest and fastest-growing network of swim and scuba centers! If you're not familiar with Diventures, they (we!) have seventeen (now eighteen!) locations across twelve states and offer scuba training, rental equipment, and repair; a large worldwide group and private travel program; swim and aquatics programs; and state-of-the-art facilities. Diventures will continue the impactful work we’ve been doing at Underwater Connection and help us expand and enhance our current offerings to the Front Range swim and scuba community.
What does this mean for you?
It's business as usual – same classes at the same location! Jessy Robinson is staying on as Store Director, and Troy Juth will remain involved. Now we also have new resources and capabilities to provide even more incredible scuba trips, gear and courses to you!
We chose to sell to Diventures because not only do they share the same dedication to their customers and consider them family—just like we do—they are also working to redefine the industry and offer an exciting future for all divers, snorkelers and swimmers.
We want to thank you for putting your trust in Underwater Connection over the years. We come to work every day for you. Our dive instructors, swim teachers and staff are driven to share our passion for the water with you. This commitment is stronger than ever with the news of this exciting change.
About Underwater Connection
Underwater Connection was founded in Colorado Springs in 1989 by Troy Juth and provides southern Colorado with scuba and swim instruction, retail, travel and equipment repair. It is the considered the lead dive business in the state of Colorado and in the top five for the entire United States. In 2014 and after 25 years in business, Underwater Connection moved into a new, state-of-the-art facility customized to provide customers and students with a comfortable learning experience and convenient location.
Underwater Connection offers instruction and all major brands for retail for scuba, technical diving, freediving, snorkeling and swimming as well as a full-service travel agency with dozens of international destinations every year. Underwater Connection’s mission is to teach customers and their children not only how to be safe around the water, but how to have loads of fun!
About Diventures
Diventures was founded in 2009, with one location in Omaha, Neb. It since has expanded to eighteen locations (Omaha, Neb.; Phoenix, Ariz.; Little Rock, Ark.; Colorado Springs, Co.; Alpharetta, Ga.; Marietta, Ga.; North Liberty, Iowa; Lexington, Ky.; Battle Creek, Mich.; Columbia, Mo.; Kansas City, Mo.; Springfield, Mo.; Lincoln, Neb.; Memphis, Tenn.; Sterling, Va.; Vienna, Va.; Fitchburg, Wis.; Sun Prairie, Wis.).
Diventures provides concierge-level customer service for swim lessons, scuba certifications, equipment sales and service and group and private travel. Diventures is committed to safety and fun in the water, as well as giving back to support local and global communities. Employing hundreds of people and serving thousands of customers per year, Diventures uses their passion and the power of the water to impact lives, change the world…and has fun doing it! Visit www.diventures.com for more information.
Underwater Connection Location Features
We have a 15 feet deep, indoor, heated pool with a real drop off (instead of a sloping bottom) so we can give our students real life experience in the comfort of a controlled environment.
Full retail floor with all major equipment brands for SCUBA, Freediving, Snorkeling and Swim. We are committed to only selling high quality equipment that will make sure your time in the water is safe and enjoyable. If you are looking for something we don't stock, we are happy to special order whatever you need!
Custom building with comfortable classrooms, indoor heated pool, full retail floor, repair shop, and large private parking lot. New facility designed to spoil our customers, conveniently located by the highway.